GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data tracked across Amazon, Lowe's, Newegg and Home Depot from January 1 to July 31, 2026 shows Tiger, a brand held by Heineken N.V. (Euronext Amsterdam: HEIA), generating 76.9% of year-to-date revenue on Amazon alone. Lowe's follows at 15.4%, while Newegg (4.4%) and homedepot.com (2.7%) account for the remaining share, underscoring a highly concentrated distribution footprint. Revenue climbed 23.0% over the tracked timeseries period, including 9.4% month-over-month growth in the most recent month. Pricing moved even faster, with average price up 27.4% to $131.02, well above the $111.12 period average. That combination of rising prices and expanding revenue suggests demand has held firm despite a clear premiumization shift.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 23% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 27% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for Tiger on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Tiger.
BY REVIEW COUNT
Across 175K ratings on 4 channels, Tiger averages 4.5★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.5
/ 5
From 175K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$109.95
Price
$303K
Revenue
$159.99
Price
$247K
Revenue
$154.99
Price
$82K
Revenue
$295.76
Price
$59K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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