Morton Salt

Morton Salt Market Overview

According to in-store data from Grips Intelligence covering January 1 through July 31, 2026, Morton Salt's tracked retail performance is concentrated almost entirely at a single point of sale. Menards accounts for 99.3% of the brand's year-to-date revenue share, leaving virtually no measurable contribution from other tracked channels. Revenue has climbed 17.1% across the tracked period, including an 11.2% month-over-month gain in the most recent reading. The average product price sits at $1.72, up 2.0% over the period despite a slight 0.8% dip versus the prior month. Taken together, the figures point to volume-led growth rather than pricing power, with expansion beyond a single retailer representing the clearest upside opportunity.