GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to April 2026 across Lowes and Ace Hardware, Cowboy demonstrated strong momentum with revenue growing 60.8% over the tracked period. The brand's retail presence is heavily concentrated, with Lowes.com commanding a dominant 97.5% share of total revenue compared to just 2.5% at Ace Hardware. Cowboy maintains an accessible average product price of $13.82, which saw a slight 1.4% decrease over the period. The most recent month showed continued positive trajectory with a 10.0% month-over-month revenue increase. This pricing stability paired with strong revenue growth suggests Cowboy is expanding its market presence through volume rather than price increases.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 61% from Feb to Apr.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 1% from Feb to Apr.
REVENUE SHARE
Revenue distribution across product categories for Cowboy on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for Cowboy.