GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked across lowes.com, Amazon and acehardware.com between January 1 and July 31, 2026, Cowboy — majority-owned since December 2025 by French mobility group ReBirth Group Holding SA — shows a heavily concentrated retail footprint. Lowe's alone accounts for 95.0% of year-to-date revenue, leaving Amazon at 2.7% and Ace Hardware at 2.3% as marginal contributors. The average product price sits at $13.51, having slipped 3.5% across the measured period even as the most recent month rebounded 10.7% to $13.55. Revenue has proven softer, declining roughly 10.0% over the tracked window despite a modest 1.0% month-over-month uptick in the latest reading. That combination of single-retailer dependence and pricing volatility makes channel diversification the clearest strategic lever for the brand.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 10% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 4% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for Cowboy on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Cowboy.
BY REVIEW COUNT
Across 21K ratings on 3 channels, Cowboy averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 21K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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