GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Americana generated the majority of its revenue through Home Depot, which accounted for 58.3% of total revenue share between January and April 2026, followed by Lowe's at 39.5% and Amazon at just 2.2%. The brand's average product price during this period stood at $43.36, reflecting a 4.9% overall increase in average pricing. Americana experienced significant momentum, with revenue growing 77.7% over the tracked period across these three major retailers. The brand's strong presence in home improvement retail channels, with nearly 98% of revenue concentrated between Home Depot and Lowe's, underscores its dominant positioning in the brick-and-mortar retail landscape. This combination of rising prices and accelerating revenue suggests growing consumer demand and strengthening market traction for Americana heading into mid-2026.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 78% from Feb to Apr.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 5% from Feb to Apr.
REVENUE SHARE
Revenue distribution across product categories for Americana on Amazon.
REVENUE SHARE
Revenue distribution across tracked retailers for Americana.
BY REVENUE
