GRIPS CUSTOMERS & RESEARCH PARTNERS
Based on the data provided, I need to note that some trend data contains "undefined" values, so I'll focus on the clearly defined datapoints. According to in-store data tracked by Grips Intelligence from January to May 2026, Ethanol Shield maintains an average product price of $7.84 across five major retailers. Ace Hardware dominates as the brand's leading retail channel, commanding a significant 39.0% revenue share, nearly double that of its closest competitor, Home Depot, at 20.5%. Lowe's follows closely behind Home Depot with an 18.9% share, while Amazon and Menards round out the retailer mix at 12.0% and 9.6% respectively. Notably, the top three home improvement retailers — Ace Hardware, Home Depot, and Lowe's — collectively account for 78.4% of Ethanol Shield's total revenue share. This concentration across brick-and-mortar home improvement channels highlights the brand's strong positioning in the physical retail space rather than e-commerce-first distribution.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 12% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 6% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Ethanol Shield on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for Ethanol Shield.
BY REVENUE
Ethanol Shield sells 32% online and 68% offline. Online runs through 2 retailers; offline through 3.
Online
32%
68%
Offline
Online channels
32%
Offline channels
68%
BY REVIEW COUNT
Across 5.4K ratings on 5 retailers, Ethanol Shield averages 4.7★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.7
/ 5
From 5.4K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
