Duraflame

Duraflame Market Overview

According to in-store data from Grips Intelligence, Duraflame generated the majority of its revenue through Amazon, which accounted for 78.2% of total revenue share between January and May 2026, followed by Lowes.com at 14.0% and Menards.com at 6.4%. The brand's average product price during this period stood at $22.98, reflecting a competitive pricing strategy across tracked retailers including Ace Hardware. Notably, Duraflame experienced a significant revenue decline of 69.0% over the observed trend period, suggesting strong seasonal demand fluctuations as warmer months approached. Price trends mirrored this pattern, with average pricing decreasing 18.4% overall during the same window. These insights, sourced from Grips Intelligence, highlight the highly seasonal nature of Duraflame's sales performance across major online and brick-and-mortar retail channels.