Duraflame

Duraflame Market Overview

Grips Intelligence in-store data tracked across Amazon, Lowe's, Menards and Ace Hardware from January 1 to August 31, 2026 shows Duraflame concentrating the majority of its sales in a single channel, with Amazon accounting for 60.6% of year-to-date revenue. Lowes.com is the clear secondary channel at 30.4%, while Menards (7.6%) and Ace Hardware (1.4%) together represent less than a tenth of the brand's tracked revenue. Momentum softened over the June–August window, with revenue declining 15.5% across the period and slipping a further 2.7% month over month. Pricing has been volatile, with an average selling price of $17.65 year to date that dipped 11.0% over the quarter despite a sharp 47.0% month-over-month jump to $18.17. According to Grips Intelligence, this combination of channel concentration and price swings suggests Duraflame's near-term performance hinges heavily on marketplace dynamics rather than broad retail distribution.