GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January 1 to July 31, 2026 across lowes.com and menards.com, BETTERWood Products maintains a heavily concentrated retail footprint. Lowe's accounts for 77.7% of year-to-date revenue, while Menards contributes the remaining 22.3%, leaving the brand highly dependent on a single retail partner. The average product price sits at $13.29, positioning the brand firmly in the value tier of its category. Recent momentum has softened, however, with revenue falling 19.2% month-over-month and 26.2% overall across the May–July 2026 tracking window. That decline has come alongside pricing gains, as average price rose 9.0% over the same period to $14.07, suggesting volume pressure rather than discounting is driving the shortfall.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 26% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 9% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for BETTERWood Products on Lowe's.
REVENUE SHARE
Revenue distribution across tracked channels for BETTERWood Products.
BY REVENUE
BETTERWood Products sells 29% online and 71% offline. Online runs through 1 channel; offline through 2. Online share has moved from 18% in Mar to 40% in Jul.
Online
29%
71%
Offline
Online channels
29%
Offline channels
71%
BY REVIEW COUNT
Across 6.1K ratings on 2 channels, BETTERWood Products averages 4.7★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.7
/ 5
From 6.1K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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