GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, BETTERWood Products generated revenue across two major retailers between January and April 2026, with Lowes.com commanding a dominant 62.4% revenue share compared to Menards.com at 37.6%. The brand's average product price during this period stood at $12.16, reflecting a modest 3.6% overall increase in average pricing over the tracked months. Notably, BETTERWood Products experienced a significant 52.9% decline in revenue over the reporting period, suggesting considerable seasonal or competitive headwinds. Despite the revenue downturn, the most recent month saw average prices climb 8.0% compared to the prior month, indicating a possible shift toward higher-priced SKUs or reduced promotional activity. These trends highlight a critical period for BETTERWood Products as it navigates pricing strategy adjustments amid declining top-line performance.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 53% from Feb to Apr.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 4% from Feb to Apr.
REVENUE SHARE
Revenue distribution across product categories for BETTERWood Products on Lowe's.
REVENUE SHARE
Revenue distribution across tracked retailers for BETTERWood Products.
TO BETTERWOOD PRODUCTS