GRIPS CUSTOMERS & RESEARCH PARTNERS
SUPERIOR, the house brand of family-run Home City Inc., generated 12.5% revenue growth between January 1 and July 31, 2026, according to in-store data from Grips Intelligence covering homedepot.com, lowes.com and Amazon. Home Depot accounts for roughly half of year-to-date revenue at 49.9%, followed by Lowe's at 30.1% and Amazon at 20.0%. Momentum accelerated late in the period, with the most recent month up 14.0% versus the prior month. Pricing has moved in the opposite direction, with the average selling price falling 12.7% month-over-month to $77.05 and down 22.2% across the tracked window against a $85.28 period average. That combination of rising revenue and softening average price points to volume-led growth, likely supported by promotional activity at the two home-improvement retailers.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 12% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 22% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for SUPERIOR on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for SUPERIOR.
BY REVIEW COUNT
Across 353K ratings on 3 channels, SUPERIOR averages 4.4★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.4
/ 5
From 353K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$273.31
Price
$93K
Revenue
$353.66
Price
$56K
Revenue
$334.73
Price
$55K
Revenue
$130.60
Price
$48K
Revenue
$224.07
Price
$38K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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