GRIPS CUSTOMERS & RESEARCH PARTNERS
King Electric, the trade name of family-owned King Electrical Mfg. Co., generated an average product price of $298.90 across in-store retail channels tracked by Grips Intelligence from January 1 to July 31, 2026. Home Depot dominates the brand's offline footprint, accounting for 95.1% of year-to-date revenue, while Menards contributes the remaining 4.9%. Recent momentum has softened, with revenue falling 25.4% month-over-month and 21.9% overall across the May through July 2026 window. Average selling prices have also eased, dipping 5.9% month-over-month to $269.41 and 3.2% across the same period. The combination of narrowing distribution concentration risk and simultaneous price and revenue declines suggests a challenging mid-year stretch for the brand at brick-and-mortar retail.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 22% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 3% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for King Electric on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for King Electric.
BY REVIEW COUNT
Across 2.16K ratings on 2 channels, King Electric averages 4.2★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.2
/ 5
From 2.16K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.36
Price
$146K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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