GRIPS CUSTOMERS & RESEARCH PARTNERS
True Blue's in-store performance was tracked by Grips Intelligence from January 1 to July 31, 2026 across three retail channels: menards.com, Amazon and lowes.com. According to Grips Intelligence data, menards.com dominates the brand's footprint with 81.1% of year-to-date revenue, leaving Amazon at 11.4% and lowes.com at just 6.9%. Momentum has been strong, with revenue up 22.9% month over month and 60.2% higher across the tracked timeseries period of May through July 2026. That growth came alongside softer pricing, as the average product price slipped 6.4% month over month to $4.49 and declined 6.5% overall. The combination of a heavily concentrated channel mix and volume-led gains at lower price points is the clearest signal in the current dataset.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 60% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 6% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for True Blue on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for True Blue.
BY REVENUE
True Blue sells 19% online and 81% offline. Online runs through 3 channels; offline through 1. Online share has moved from 14% in Mar to 20% in Jul.
Online
19%
81%
Offline
Online channels
19%
Offline channels
81%
BY REVIEW COUNT
Across 435K ratings on 3 channels, True Blue averages 4.5★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.5
/ 5
From 435K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$57.00
Price
$27K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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