North Woods Kindling

North Woods Kindling Market Overview

According to Grips Intelligence in-store data covering January 1 through July 31, 2026 across menards.com and acehardware.com, North Woods Kindling shows a concentrated retail footprint with meaningful momentum challenges. Menards accounts for 64.6% of year-to-date revenue, while Ace Hardware contributes the remaining 35.4%, leaving the brand heavily dependent on a single retail partner. Revenue declined 36.7% over the tracked period, including a 15.1% month-over-month drop in the most recent month, signaling sustained softness rather than a one-off dip. Pricing has held comparatively steady, with an average product price of $6.24 and only a 1.0% decrease across the period, suggesting the revenue decline is volume-driven rather than the result of discounting. The brand sits under privately held Nelson Wood Shims, Inc., which limits external visibility into broader portfolio performance and makes channel-level tracking especially valuable for competitive benchmarking.