GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data covering January 1 through July 31, 2026 across Home Depot, Ace Hardware and Lowe's shows Devault Enterprises operating with a highly concentrated retail footprint. Home Depot alone accounts for 88.0% of year-to-date revenue, with Ace Hardware contributing 9.1% and Lowe's just 3.0%, leaving the brand heavily dependent on a single account. Momentum has weakened materially, with revenue down 47.4% over the tracked trend window and a 35.0% month-over-month decline in the most recent period. Pricing has held comparatively firm, averaging $27.98 and rising 2.6% across the period despite a 3.0% dip to $28.45 in the latest month. The combination of resilient average pricing and sharply lower revenue suggests volume rather than price is driving the contraction, making channel diversification a key watchpoint for the second half of 2026.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 47% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 3% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for Devault Enterprises on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Devault Enterprises.
BY REVENUE
Devault Enterprises sells 91% online and 9% offline. Online runs through 2 channels; offline through 1.
Online
91%
9%
Offline
Online channels
91%
Offline channels
9%
BY REVIEW COUNT
Across 13K ratings on 3 channels, Devault Enterprises averages 4.7★. Most reviews for the products are in the 4.8–5.0 range.
BRAND AVERAGE
4.7
/ 5
From 13K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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