GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data covering January 1 through July 31, 2026 tracks Cardinal across four retail channels: Amazon, Lowes.com, HomeDepot.com and Newegg. Amazon dominates the mix at 90.5% of year-to-date revenue, leaving Lowes.com (4.2%), HomeDepot.com (3.9%) and Newegg (1.1%) as marginal contributors. The brand's average product price sits at $30.45, though pricing has softened 2.6% over the May–July trend window, including a 6.3% month-over-month dip to $28.75. Revenue momentum has run counter to that pricing pressure, growing 16.1% across the same period and posting a 38.8% month-over-month surge in the most recent month. Together, the figures point to volume-led growth concentrated almost entirely in a single channel, leaving Cardinal exposed to shifts in Amazon performance.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 16% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 3% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for Cardinal on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for Cardinal.
BY REVIEW COUNT
Across 1.16M ratings on 4 channels, Cardinal averages 4.7★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.7
/ 5
From 1.16M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$34.96
Price
$3.36K
Revenue
$22.22
Price
$2.8K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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