GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data tracked across Ace Hardware, Lowe's, The Home Depot and Amazon from January 1 to July 31, 2026 shows Campbell, a brand of The Campbell's Company (NASDAQ: CPB), generating 83.0% of its revenue through acehardware.com alone. Lowe's follows at a distant 13.2% share, while homedepot.com (2.1%) and Amazon (1.7%) together account for under 4% of the total. Revenue rose 5.5% month over month and 3.3% across the May–July timeseries window, pointing to steady rather than explosive momentum. The more notable shift sits on price: the average selling price climbed 19.4% in the latest month to $17.38 and is up 26.0% over the tracked period, well above the $11.20 year-to-date average. That widening gap between period and current pricing suggests a mix shift toward higher-ticket items, with assortments spanning roughly $4.99 to $241.73 depending on the retailer.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 3% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 26% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for Campbell on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Campbell.
BY REVENUE
Campbell sells 17% online and 83% offline. Online runs through 3 channels; offline through 1. Online share has moved from 5% in Mar to 32% in Jul.
Online
17%
83%
Offline
Online channels
17%
Offline channels
83%
BY REVIEW COUNT
Across 11K ratings on 4 channels, Campbell averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 11K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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