GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data tracked across Lowe's and Home Depot from January 1 to July 31, 2026 shows Laurey, a brand of privately held Strategic Brands, Inc., maintaining a narrowly split retail footprint. Lowe's accounted for 54.7% of year-to-date revenue, with Home Depot close behind at 44.9%, leaving the brand roughly balanced between the two big-box chains. The average product price sat at $14.91, positioning Laurey in the value tier of its category. Momentum weakened over the May–July window, with revenue down 34.5% month over month and 41.2% across the full period. Pricing softened alongside volume, as the average price slipped 3.5% in the latest month and 7.4% overall to $15.46.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 41% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 7% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for Laurey on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for Laurey.
BY REVIEW COUNT
Across 32K ratings on 2 channels, Laurey averages 4.5★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.5
/ 5
From 32K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$84.26
Price
$38K
Revenue
$78.04
Price
$28K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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