Under the Roof Decorating

Under the Roof Decorating Market Overview

According to Grips Intelligence in-store data tracked from January 1 to July 31, 2026, Under the Roof Decorating's measured performance is concentrated almost entirely in a single retail channel, with homedepot.com accounting for 99.9% of year-to-date revenue share. Average product price across the period sits at $7.42, positioning the brand at an accessible entry price point within its retail environment. Recent months have been volatile, with revenue falling 47.5% month-over-month and down 71.2% across the tracked May–July window. Pricing has moved in the opposite direction, with the average selling price climbing 40.2% month-over-month to $16.07 and rising 93.0% over the same period, suggesting a mix shift toward higher-ticket items even as volume contracted. The Calgary-based, privately held company behind the brand therefore faces a clear strategic question around channel diversification, given how heavily its tracked revenue leans on one retail partner.