GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, LIBERTY SAFE generated tracked revenue across homedepot.com, Amazon and acehardware.com between January 1 and July 31, 2026. Home Depot dominates the brand's channel mix at 77.8% of year-to-date revenue, followed by Amazon at 16.4% and Ace Hardware at 5.9%. Revenue momentum has been strong, growing 97.4% across the tracked period and rising another 9.4% in the most recent month. Pricing has shifted upward just as sharply, with the average price climbing 131.3% overall to $187.73 in the latest month, despite a 15.3% month-over-month dip. The blended average product price for the full period sits at $144.60, underscoring how much the brand's realized price points have escalated in recent months.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 97% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 131% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for LIBERTY SAFE on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for LIBERTY SAFE.
BY REVENUE
LIBERTY SAFE sells 94% online and 6% offline. Online runs through 2 channels; offline through 1.
Online
94%
6%
Offline
Online channels
94%
Offline channels
6%
BY REVIEW COUNT
Across 6.8K ratings on 3 channels, LIBERTY SAFE averages 4.5★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.5
/ 5
From 6.8K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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