Tell

Tell Market Overview

Grips Intelligence in-store data covering January 1 through July 31, 2026 across Ace Hardware and Lowe's shows Tell, a brand under ASSA ABLOY Group (Nasdaq Stockholm: ASSA B), concentrating the vast majority of its retail revenue at a single banner. Ace Hardware accounts for 76.3% of year-to-date revenue, while Lowe's contributes the remaining 23.4%, pointing to a heavily skewed distribution footprint. Revenue momentum has been strong, growing 72.8% over the tracked timeseries period from May through July 2026, including an 11.7% month-over-month gain in the most recent month. That growth came alongside softer pricing, with the average selling price easing to $59.58, down 8.0% month over month and 3.8% across the period, against a year-to-date average of $61.53. The pricing gap between channels is notable, with Lowe's assortment trending materially higher per unit than Ace Hardware's, suggesting differentiated positioning by retailer.