Tell

Tell Market Overview

According to in-store data from Grips Intelligence, Tell generated nearly all of its tracked revenue through Ace Hardware, which accounted for 99.5% of its retailer revenue share between January and April 2026. The brand's average product price stood at $60.05, with a notable 7.3% increase in average pricing observed over the tracked period. Despite the upward price trend, Tell experienced a 17.8% decline in overall revenue during the same timeframe, suggesting potential volume softness. The brand's top-selling products at Ace Hardware were concentrated in the Cortland line, with individual product prices ranging from approximately $49.99 to $89.99. Tell's heavy reliance on a single retail channel presents both a focused distribution strategy and a potential vulnerability worth monitoring.