GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Bully Tools generated the majority of its revenue through Amazon, which accounted for 71.1% of total revenue share between January and April 2026, followed by homedepot.com at 25.4% and acehardware.com at 3.3%. The brand's average product price stood at $50.30 across all tracked retailers during this period. Notably, Bully Tools experienced a significant revenue decline of 39.0% over the tracked timeframe, suggesting seasonal demand shifts likely tied to its winter-focused product lineup. Despite the revenue drop, the brand's average price trended upward, increasing 6.7% overall, indicating a possible shift toward higher-priced SKUs or strategic price adjustments. These insights, sourced from Grips Intelligence, highlight both the challenges and pricing resilience Bully Tools faces across its key retail channels heading into mid-2026.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 39% from Feb to Apr.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 7% from Feb to Apr.
REVENUE SHARE
Revenue distribution across product categories for Bully Tools on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for Bully Tools.
BY REVENUE
