GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data covering January 1 to July 31, 2026 across tracked channels, Brita — a brand of The Clorox Company (NYSE: CLX) in the Americas — has posted 43.1% revenue growth over the measured period. Momentum accelerated most recently, with revenue up 19.7% month over month in the latest reading. Pricing has strengthened alongside volume, as the average selling price climbed 7.1% to $29.64, above the $28.38 period average. Distribution remains highly concentrated, with Amazon accounting for 97.6% of tracked revenue share. Top-selling items span a wide price ladder, from a $17.98 replacement filter to a $49.99 large-format dispenser, signaling a mix that captures both entry-level and premium buyers.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 43% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 7% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for Brita on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Brita.
BY REVIEW COUNT
Across 11M ratings on 1 channel, Brita averages 4.6★. Most reviews for the products are in the 4.8–5.0 range.
BRAND AVERAGE
4.6
/ 5
From 11M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$32.20
Price
$6.1M
Revenue
$37.98
Price
$2.58M
Revenue
$49.99
Price
$1.77M
Revenue
$34.90
Price
$1.68M
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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