Brita

Brita Market Overview

According to in-store data from Grips Intelligence covering January to April 2026, Brita demonstrates a heavily concentrated retail footprint, with Amazon commanding 97.7% of its revenue share, followed by menards.com at just 1.1%. The brand's average product price during this period stood at $28.89, though pricing showed a notable 5.1% overall decrease across the tracked timeframe. Despite the downward pressure on pricing, Brita's revenue managed a modest 0.3% growth over the period. Top-selling products on Amazon range from replacement filters priced around $17.98 to XL water filter dispensers reaching $49.25, reflecting a broad price spectrum across the brand's portfolio. This near-total reliance on Amazon as a revenue driver highlights both a strength in marketplace dominance and a potential vulnerability in retail diversification for Brita.