GRIPS CUSTOMERS & RESEARCH PARTNERS
Brita posted 19.9% revenue growth over the January 1 to August 31, 2026 period, according to Grips Intelligence in-store data covering the Amazon channel. That single channel accounted for 97.6% of the brand's tracked revenue, leaving its performance highly concentrated in one marketplace. The average product price sat at $28.49 across the period, with pricing easing 4.6% overall and slipping 5.2% month-over-month to $28.11 in the latest reading. Revenue momentum has cooled alongside that softening, with the most recent month up just 0.2% versus the prior month, suggesting recent gains have leaned on volume rather than price. The brand — part of The Clorox Company (NYSE: CLX) in the Americas — spans price points from roughly $17.98 to $49.99 among its top-tracked items.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 20% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 5% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Brita on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Brita.
BY REVIEW COUNT
Across 8.6M ratings on 2 channels, Brita averages 4.6★. Most reviews for the products are in the 4.8–5.0 range.
BRAND AVERAGE
4.6
/ 5
From 8.6M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$30.72
Price
$5.1M
Revenue
$49.99
Price
$2.42M
Revenue
$32.97
Price
$2.25M
Revenue
$37.98
Price
$1.35M
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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