GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, OMNIFilter generated the vast majority of its revenue through Menards, which accounted for 91.3% of the brand's total revenue share between January and May 2026, with Amazon contributing the remaining 8.7%. The brand's average product price during this period stood at $16.84, reflecting a notable 6.8% overall decline in average pricing over the tracked months. Revenue also trended downward, dropping 9.4% over the observed timeseries period from March to May 2026, signaling potential challenges in maintaining sales momentum. Despite the pricing decline, the most recent month showed a modest 1.9% uptick in average price, suggesting a possible stabilization effort. OMNIFilter's heavy concentration at a single retailer presents both a strength in channel partnership and a risk in terms of revenue diversification.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 9% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 7% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for OMNIFilter on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for OMNIFilter.
BY REVENUE
OMNIFilter sells 7% online and 93% offline. Online runs through 1 channel; offline through 1.
Online
7%
93%
Offline
Online channels
7%
Offline channels
93%
BY REVIEW COUNT
Across 18K ratings on 2 channels, OMNIFilter averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 18K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$10.96
Price
$733K
Revenue
$24.61
Price
$701K
Revenue
$15.97
Price
$384K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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