Water Source

Water Source Market Overview

Grips Intelligence in-store data tracked from January 1 to July 31, 2026 shows Water Source, a brand operated by Ashland Water Group, generating the overwhelming majority of its retail revenue through Menards, which accounts for 94.6% of year-to-date sales, with Home Depot contributing the remaining 5.3%. The brand's average product price sits at $14.69, a level that has held remarkably steady, easing just 0.5% across the tracked period and 0.7% in the most recent month to $14.80. Revenue momentum has been softer, declining 6.5% month over month and 17.5% overall since the start of the timeseries window in May 2026. That concentration in a single retail partner leaves the brand's top line closely tied to Menards' shelf performance, while higher-ticket items such as frost-proof yard hydrants and stainless steel well points priced between $44 and $76 sit well above the blended average. The combination of flat pricing and falling revenue points to volume, rather than discounting, as the primary driver of the recent decline.