TEHILA

TEHILA Market Overview

TEHILA, a brand owned by the privately held, family-run Coda Resources, generated an average product price of $176.84 across in-store retail channels tracked by Grips Intelligence between January 1 and July 31, 2026. Home Depot accounted for the majority of the brand's year-to-date revenue at 59.7%, with Menards contributing the remaining 39.8%, indicating a tightly concentrated two-retailer distribution footprint. Monthly momentum has been mixed: revenue rose 16.3% month-over-month in the most recent period, yet remains down 10.3% across the May through July 2026 timeseries window. Pricing followed a similar pattern, with average price climbing 4.0% month-over-month to $171.76 while still sitting 10.9% below its level at the start of the tracked quarter. Top-selling items at Home Depot span a wide price range, from roughly $172 to nearly $440, suggesting the brand competes across both entry-level and premium tiers within its assortment.