Border Concepts

Border Concepts Market Overview

Grips Intelligence in-store data covering January 1 through July 31, 2026 across Ace Hardware, Home Depot, and Lowe's shows Border Concepts, an independently held brand based in Charlotte, North Carolina, concentrating the vast majority of its sales in a single retail partner. Ace Hardware accounts for 80.2% of year-to-date revenue, with Home Depot contributing 18.7% and Lowe's just 1.0%. The brand's average product price sits at $14.68, though pricing has trended upward, rising 10.3% over the May-to-July tracking window and 4.0% in the most recent month alone. Revenue moved in the opposite direction, slipping 7.8% month-over-month and falling 28.5% across the same three-month period. The gap between rising prices and declining revenue suggests unit volumes are softening faster than higher average tickets can offset, a dynamic worth watching given the brand's heavy reliance on one channel.