GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data tracked from January 1 to July 31, 2026 across Ace Hardware, Lowe's and Amazon shows Black Gold, a retail brand of the privately held Sun Gro Horticulture, generating the vast majority of its revenue through a single retailer. Ace Hardware accounts for 76.4% of year-to-date revenue, well ahead of Lowe's at 21.8% and Amazon at just 1.7%. Revenue momentum has weakened sharply, falling 35.0% month over month and 56.8% across the May-to-July tracking window. Average product price sits at $15.84 for the period, with the most recent month averaging $13.92, a 6.6% monthly decline and a 1.3% drop overall. Pricing varies widely by retailer, with Ace Hardware listings clustered between roughly $10 and $20 while Lowe's larger-format items reach $39-$40.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 57% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 1% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for Black Gold on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Black Gold.
BY REVENUE
Black Gold sells 24% online and 76% offline. Online runs through 2 channels; offline through 1.
Online
24%
76%
Offline
Online channels
24%
Offline channels
76%
BY REVIEW COUNT
Across 7K ratings on 3 channels, Black Gold averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 7K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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