GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January 1 through July 31, 2026 across Amazon, homedepot.com, lowes.com, and acehardware.com, Bionic Steel commands an average product price of $41.58. Amazon dominates the brand's revenue mix at 79.3% share, leaving homedepot.com (9.1%), lowes.com (6.9%), and acehardware.com (4.7%) to split the remaining fifth of sales. Revenue has trended downward over the tracked period, falling 24.9% overall and declining another 13.0% in the most recent month. Pricing has moved in the opposite direction, with the average price climbing 6.7% over the period to $43.45, a 2.8% month-over-month increase. That divergence between rising prices and softening revenue suggests unit volumes are contracting faster than the headline sales figures imply.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 25% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 7% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for Bionic Steel on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Bionic Steel.
BY REVENUE
Bionic Steel sells 95% online and 5% offline. Online runs through 3 channels; offline through 2.
Online
95%
5%
Offline
Online channels
95%
Offline channels
5%
BY REVIEW COUNT
Across 828K ratings on 4 channels, Bionic Steel averages 4.4★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.4
/ 5
From 828K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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