Behlen

Behlen Market Overview

According to in-store data from Grips Intelligence, Behlen generated the majority of its revenue through homedepot.com, which accounted for 56.2% of total revenue share between January and April 2026, followed by acehardware.com at 43.8%. The brand's average product price during this period stood at $151.65, reflecting a notable 21.6% decrease in average pricing over the tracked months. Despite the declining price trend, Behlen demonstrated strong sales momentum with overall revenue growing 42.2% across the reporting period. The most recent month showed continued positive trajectory with an 11.8% month-over-month revenue increase, suggesting sustained consumer demand. This combination of aggressive pricing and accelerating revenue growth positions Behlen as a brand gaining meaningful traction across its two key retail channels.