Home/Insights/Brands/BehlenProduct Intelligence - 2026 YTD USA

Behlen

300+

Products Sold, Jan to Jul 2026

5+

# Offline Stores

$148.58

Avg. Price

4.5

Avg. Rating

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Behlen Market Overview

Grips Intelligence in-store data tracked across Home Depot and Ace Hardware from January 1 to July 31, 2026, shows Behlen operating with a concentrated two-retailer footprint. Home Depot accounts for the larger portion of the brand's year-to-date revenue at 61.6%, while Ace Hardware contributes the remaining 38.4%. The average product price sits at $148.58, positioning Behlen in the higher-ticket tier of its retail environment. Momentum has softened over the most recent stretch, with revenue down 25.1% month over month and 36.6% across the May-to-July timeseries window. Pricing has moved in the opposite direction of volume in the near term, ticking up 3.5% month over month to $146.91 even as the overall average price declined 4.9% across the period.

Revenue Share by Channel
Data covers Home Depot, Ace Hardware

Behlen's monthly revenue

OVER TIME

Over the last three months, revenue on tracked channels has declined by 37% from May to Jul.

Monthly revenue

Indexed values, 0-100

Behlen's average price

OVER TIME

Over the last three months, average selling price on tracked channels has decreased by 5% from May to Jul.

Average price

Absolute values in $

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Behlen's categories

REVENUE SHARE

Ace Hardware

Revenue distribution across product categories for Behlen on Ace Hardware.

Ace Hardware

Categories by revenue share

Distribution in %

Behlen's channels

REVENUE SHARE

Revenue distribution across tracked channels for Behlen.

Channels by revenue share

Distribution in %

Behlen's online vs offline revenue split

BY REVENUE

Behlen sells 62% online and 38% offline. Online runs through 1 channel; offline through 1.

Revenue by channel

Share of total revenue across all channels

Online

62%

38%

Offline

Online channels

62%

HomeDepot.com

Offline channels

38%

Ace Hardware stores

Top products for Behlen

BY REVENUE

Ace Hardware
Ace Hardware
#1Premium Wireless Headphones XR500

$149.99

Price

Revenue

#2Ultra HD Smart Display Pro 27"

$329.99

Price

Revenue

#3Advanced Portable Speaker System

$89.99

Price

Revenue

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