Grips Intelligence in-store data tracked across Home Depot and Ace Hardware from January 1 to July 31, 2026, shows Behlen operating with a concentrated two-retailer footprint. Home Depot accounts for the larger portion of the brand's year-to-date revenue at 61.6%, while Ace Hardware contributes the remaining 38.4%. The average product price sits at $148.58, positioning Behlen in the higher-ticket tier of its retail environment. Momentum has softened over the most recent stretch, with revenue down 25.1% month over month and 36.6% across the May-to-July timeseries window. Pricing has moved in the opposite direction of volume in the near term, ticking up 3.5% month over month to $146.91 even as the overall average price declined 4.9% across the period.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 37% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 5% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for Behlen on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Behlen.
BY REVENUE
Behlen sells 62% online and 38% offline. Online runs through 1 channel; offline through 1.
Online
62%
38%
Offline
Online channels
62%
Offline channels
38%
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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