GRIPS CUSTOMERS & RESEARCH PARTNERS
BE SMART GET PREPARED, the flagship brand of privately held Total Resources International, shows a concentrated retail footprint in in-store data tracked by Grips Intelligence from January 1 to July 31, 2026 across Amazon and lowes.com. Amazon accounts for 79.3% of year-to-date revenue, with lowes.com contributing the remaining 20.7%. Revenue rose 8.4% month over month in the most recent period and is up 2.4% overall across the May through July 2026 timeseries window. Average selling price sits at $17.55 year-to-date, though the latest monthly figure of $16.23 marks a 7.6% decline versus the prior month. That pricing softness has compounded to an 11.5% drop over the tracked period, suggesting growth is being driven by volume rather than higher ticket values.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 2% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 12% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for BE SMART GET PREPARED on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for BE SMART GET PREPARED.
BY REVENUE
BE SMART GET PREPARED sells 80% online and 20% offline. Online runs through 1 channel; offline through 1.
Online
80%
20%
Offline
Online channels
80%
Offline channels
20%
BY REVIEW COUNT
Across 283K ratings on 2 channels, BE SMART GET PREPARED averages 4.7★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.7
/ 5
From 283K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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