GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data tracked from January 1 to July 31, 2026 across Amazon, Lowes.com, and Menards.com shows Battery Tender, a brand of privately held Deltran USA, commanding an average product price of $54.80. Amazon dominates the brand's distribution footprint with 80.4% of year-to-date revenue, followed by lowes.com at 11.8% and menards.com at 6.9%. Revenue climbed 10.2% month over month in the most recent period, though it remains down 6.6% across the three-month window tracked from May through July 2026. Average selling price has softened alongside that trend, easing 0.2% sequentially to $53.21 and 5.3% overall. Best-selling items span a wide price ladder, from the Battery Tender Junior at $38.22 to the 5 AMP 12V model at $102.11, suggesting the brand is defending share across both entry-level and premium tiers.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 7% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 5% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for Battery Tender on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Battery Tender.
BY REVENUE
Battery Tender sells 83% online and 17% offline. Online runs through 2 channels; offline through 3.
Online
83%
17%
Offline
Online channels
83%
Offline channels
17%
BY REVIEW COUNT
Across 789K ratings on 3 channels, Battery Tender averages 4.8★. Most reviews for the products are in the 4.8–5.0 range.
BRAND AVERAGE
4.8
/ 5
From 789K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$62.90
Price
$1.44M
Revenue
$38.22
Price
$959K
Revenue
$102.11
Price
$410K
Revenue
$41.86
Price
$388K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
Get access to full product performance analysis
