GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January 1 through August 31, 2026 across Amazon and menards.com, Goop's tracked sales remain heavily concentrated in a single channel. Amazon accounts for 79.7% of year-to-date revenue, with menards.com contributing the remaining 19.6%. The average product price across tracked channels sits at $26.04, though pricing has compressed sharply, falling 30.1% over the measured period to $23.51 in the most recent month — a 17.8% month-over-month decline. Revenue has followed a similar trajectory, dropping 9.5% month-over-month and 16.2% overall across the tracked window. Taken together, the figures point to a brand facing simultaneous pressure on both volume and realized price, with limited channel diversification to offset the softness.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 17% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 30% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Goop on Menards.
REVENUE SHARE
Revenue distribution across tracked channels for Goop.
BY REVENUE
Goop sells 82% online and 18% offline. Online runs through 1 channel; offline through 2. Online share has moved from 1% in Apr to 76% in Aug.
Online
82%
18%
Offline
Online channels
82%
Offline channels
18%
BY REVIEW COUNT
Across 114K ratings on 2 channels, Goop averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 114K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$55.00
Price
$930K
Revenue
$150.00
Price
$480K
Revenue
$47.48
Price
$287K
Revenue
$45.00
Price
$277K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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