Goop

Goop Market Overview

Grips Intelligence in-store data tracking Goop across Amazon and menards.com from January 1 to July 31, 2026 shows a brand with highly concentrated distribution, as Amazon alone accounts for 82.0% of year-to-date revenue while menards.com contributes the remaining 17.3%. Overall revenue climbed 43.8% across the tracked period, though the most recent month cooled slightly with a 6.3% month-over-month decline. Average product price sat at $27.33 for the period and edged up 1.8% overall, even as the latest month's average of $28.59 marked a 14.3% drop from the prior month. That combination of rising revenue and a softening near-term price point suggests volume, rather than premium pricing, has been carrying growth on the retail side. Goop, which operates as an independent, privately held company, therefore presents a marketplace-led offline profile worth monitoring for whether Amazon's dominant share continues to widen or menards.com gains ground.