GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data tracked across Amazon and menards.com from January 1 to July 31, 2026 shows Aura commanding a highly concentrated channel footprint, with Amazon accounting for 98.4% of year-to-date revenue and menards.com contributing just 1.6%. The brand's average product price sits at $129.92 across the full period, though pricing has trended upward, rising 5.7% over the May–July window to reach $152.55 in the latest month. Revenue moved in the opposite direction, declining 10.7% across that same three-month stretch, including a 5.5% month-over-month drop most recently. That divergence between rising prices and falling revenue suggests softening unit velocity rather than a pricing problem, a dynamic worth watching for Aura, which is operated by Boston-based Aura Consolidated Group, Inc. (ASX: AXQ). With near-total dependence on a single retail channel, incremental growth will likely hinge on diversifying distribution beyond Amazon.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 11% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 6% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for Aura on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Aura.
BY REVIEW COUNT
Across 760K ratings on 2 channels, Aura averages 4.7★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.7
/ 5
From 760K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$15.91
Price
$45K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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