AmeriLux International

AmeriLux International Market Overview

AmeriLux International, a privately held, founder-owned company based in De Pere, Wisconsin, generated the vast majority of its tracked in-store sales through Lowe's, which accounted for 85.3% of year-to-date revenue, with Menards contributing the remaining 14.7%, according to Grips Intelligence offline retail data spanning January 1 to July 31, 2026 across both channels. The brand's average product price stood at $23.68, positioning it in the accessible mid-tier of its category. Momentum softened over the May-July window, with revenue declining 13.8% month-over-month and falling 22.2% across the full period. Pricing followed a similar trajectory, dropping 6.6% month-over-month to $22.71 and 9.5% overall, suggesting promotional pressure or a shift toward lower-priced items. The concentration risk is notable, as a single retailer drives more than four-fifths of measured revenue.