Reflectix

Reflectix Market Overview

Grips Intelligence in-store data covering January 1 through July 31, 2026 across lowes.com, menards.com, acehardware.com and Amazon shows Reflectix, a subsidiary brand of privately held Balcan Innovations, concentrating the bulk of its sales in a single retail channel. Lowe's alone accounts for 61.0% of year-to-date revenue, followed by Menards at 21.2% and Ace Hardware at 11.9%, leaving Amazon a marginal 5.9% share. Momentum has been strong through the most recent quarter, with revenue up 41.1% month over month and 104.0% higher across the May–July window tracked by Grips Intelligence. Pricing has moved in the same direction, as the average selling price climbed 13.5% month over month to $31.89 and rose 28.1% over the tracked period, well above the $27.16 year-to-date average. That combination of rising volumes and rising prices suggests firming demand rather than discount-driven growth, though the heavy Lowe's dependency remains a concentration risk.