Deck Flash

Deck Flash Market Overview

Grips Intelligence in-store data tracked from January 1 to July 31, 2026 across Menards and Ace Hardware shows Deck Flash, a brand of privately held Cofair Products, concentrating nearly all of its measured sales in a single retailer, with menards.com accounting for 96.8% of year-to-date revenue versus 3.2% at acehardware.com. The brand's average product price sat at $18.46 over the period, edging up 3.5% across the May-to-July timeseries window to $18.68. That pricing gain did not translate into top-line growth, as revenue declined 9.9% over the same three-month stretch. The steepest contraction came in the most recent month, when revenue fell 16.6% versus the prior month. Taken together, the data points to a brand trading modest price increases against softening in-store demand and a heavy dependence on one distribution partner.