GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data covering January 1 to July 31, 2026 across acehardware.com, Amazon, lowes.com and menards.com shows Nelson, a brand held by the privately owned Lawn & Garden, LLC, maintaining an average product price of $5.64. Ace Hardware dominates the brand's distribution mix with 63.0% of year-to-date revenue, well ahead of Amazon at 19.1% and lowes.com at 13.0%, while menards.com contributes a modest 4.9%. Revenue climbed 10.9% over the tracked May-to-July window, including an 8.5% month-over-month gain in the most recent period. Pricing has moved in the same direction, with the average price rising 17.3% across the period to $6.85, an 8.9% increase versus the prior month. That combination of rising volumes and stronger realized pricing points to healthy demand rather than discount-driven growth, though the heavy concentration in a single retail channel remains a structural consideration.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 11% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 17% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for Nelson on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Nelson.
BY REVENUE
Nelson sells 32% online and 68% offline. Online runs through 2 channels; offline through 2. Online share has moved from 25% in Mar to 44% in Jul.
Online
32%
68%
Offline
Online channels
32%
Offline channels
68%
BY REVIEW COUNT
Across 27K ratings on 4 channels, Nelson averages 4.5★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.5
/ 5
From 27K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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