GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data covering January 1 to July 31, 2026 across menards.com, Amazon, homedepot.com and acehardware.com, Dimex — a brand operating under Westlake Corporation (NYSE: WLK) — draws the majority of its tracked revenue from a single retailer. Menards accounts for 58.7% of year-to-date revenue, with Amazon contributing 32.2%, leaving Home Depot (5.2%) and Ace Hardware (3.2%) as marginal contributors. That concentration makes the brand's performance highly sensitive to shifts at one account. Revenue momentum has weakened notably, falling 36.6% month-over-month and 54.6% across the tracked timeseries period from May through July 2026. Pricing has moved in the opposite direction, with the average selling price rising 4.9% over the same stretch to sit near a $27.24 year-to-date average.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 55% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 5% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for Dimex on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Dimex.
BY REVENUE
Dimex sells 38% online and 62% offline. Online runs through 3 channels; offline through 2. Online share has moved from 77% in Mar to 31% in Jul.
Online
38%
62%
Offline
Online channels
38%
Offline channels
62%
BY REVIEW COUNT
Across 284K ratings on 4 channels, Dimex averages 4.1★. Most reviews for the products are in the 4.0–4.2 range.
BRAND AVERAGE
4.1
/ 5
From 284K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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