Tuftex

Tuftex Market Overview

Grips Intelligence in-store data covering January 1 through July 31, 2026 shows Tuftex operating as an effectively single-retailer brand, with Lowe's accounting for 99.4% of year-to-date revenue across tracked offline channels. Momentum has weakened notably in recent months, as revenue fell 57.1% month-over-month and is down 57.4% across the May–July tracking window. Pricing has softened alongside volume, with the average selling price slipping 8.1% month-over-month to $18.49 and declining 8.3% overall during the same period. The brand's blended average product price of $18.82 sits well below its best-performing shelf items, which range from roughly $17 to $40 at Lowe's. Taken together, the Grips Intelligence figures point to a concentrated distribution footprint where any shift in a single retailer relationship carries outsized impact on total brand performance.