GRIPS CUSTOMERS & RESEARCH PARTNERS
American Lawn Mower Company, a family-owned brand based in Indiana, generated the bulk of its measured sales through a highly concentrated retail footprint between January 1 and July 31, 2026, according to in-store data from Grips Intelligence tracking Amazon and homedepot.com. Amazon accounted for 89.0% of year-to-date revenue, while homedepot.com contributed the remaining 10.9%, leaving the brand heavily dependent on a single channel. Revenue declined 15.0% across the May–July 2026 timeseries window, including a 7.6% month-over-month drop in the most recent period. Average product price sat at $80.43 for the year to date, easing 3.1% over the same stretch to $79.06. Home Depot's assortment skewed higher, with listed models ranging from roughly $84.62 to $119.99, suggesting premium placement offsets the channel's smaller revenue share.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 15% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 3% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for American Lawn Mower Company on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for American Lawn Mower Company.
BY REVIEW COUNT
Across 190K ratings on 2 channels, American Lawn Mower Company averages 4.2★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.2
/ 5
From 190K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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