GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data covering 1 January to 31 July 2026 shows Z-Flex, a brand held by privately owned Absolute Board Co, tracking through a single retail channel that accounts for 100% of measured revenue. Revenue has expanded sharply across the period, rising 788.9% overall and climbing a further 25.6% in the most recent month tracked. Pricing has firmed alongside that growth, with the average product price reaching $191.68, up 2.4% month over month. Across the full window, the brand's average selling price averaged $188.54 and gained 9.7%, suggesting the revenue gains are not being driven by discounting. Taken together, the Grips Intelligence figures point to a brand scaling volume and price simultaneously within a highly concentrated distribution footprint.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 789% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 10% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for Z-Flex on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for Z-Flex.
BY REVIEW COUNT
Across 545 ratings on 1 channel, Z-Flex averages 4.3★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.3
/ 5
From 545 ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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