Vitapur

Vitapur Market Overview

According to Grips Intelligence in-store data covering 1 January to 31 July 2026 across Menards, Home Depot and Lowe's, Vitapur's brick-and-mortar footprint is heavily concentrated in a single retail partner. Menards accounts for 81.1% of year-to-date revenue, leaving Home Depot at 9.5% and Lowe's at 9.4% in a near-even split of the remainder. The brand's average product price sits at $96.54 across the tracked period, positioning it in the mid-to-upper tier of its shelf space. Momentum turned positive in the most recent months, with revenue up 3.6% month over month and 2.9% overall between May and July 2026. Pricing followed a similar late upswing, climbing 4.5% to $100.31 in the latest month even as the average price finished 2.9% below where the quarter began.