GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked across Menards and Home Depot from January 1 to July 31, 2026, UDP holds an average product price of $41.55 across its retail assortment. Menards accounts for the clear majority of the brand's year-to-date revenue at 71.3%, with Home Depot contributing the remaining 28.7%. Momentum has softened over the May-July window, with revenue slipping 2.4% month-over-month and declining 9.5% across the timeseries period overall. Pricing, by contrast, has held firm, ending flat versus the start of the period despite a 6.2% monthly increase to $43.04. At the SKU level, Menards' top-performing items span a wide price range, from a $30.22 economy discharge hose to a $75.57 suction hose assembly, pointing to a tiered assortment strategy within a single retailer.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 10% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 0% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for UDP on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for UDP.
BY REVENUE
UDP sells 29% online and 71% offline. Online runs through 1 channel; offline through 1.
Online
29%
71%
Offline
Online channels
29%
Offline channels
71%
BY REVIEW COUNT
Across 70K ratings on 2 channels, UDP averages 4.5★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.5
/ 5
From 70K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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