Sure Comfort

Sure Comfort Market Overview

Grips Intelligence in-store data covering January 1 through July 31, 2026 across Menards and The Home Depot shows Sure Comfort, a brand within the privately held Rheem Manufacturing family, commanding an average product price of $442.40. Channel concentration is the defining feature of the brand's footprint, with Menards accounting for 98.2% of year-to-date revenue and Home Depot contributing just 1.8%. Momentum has been positive over the May through July tracking window, where revenue expanded 28.4% overall despite a modest 0.7% month-over-month dip in the most recent period. Pricing has remained essentially flat across the same stretch, with the average price settling at $437.92 and finishing effectively unchanged. That combination of stable pricing and rising revenue suggests growth is being driven by unit volume rather than price increases.