GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Yamaha generated the vast majority of its revenue through Amazon, which accounted for 97.6% of its retailer revenue share between January and May 2026, with Best Buy capturing just 2.0%. The brand's average product price stood at $134.17, though this figure saw a notable 23.2% decline over the tracked period. Among Yamaha's top-performing products on Amazon, the P225B 88-Key Digital Piano commanded the highest average price at $699.67, while the RX-V6A AV Receiver followed closely at $799.95. Despite a modest 3.5% month-over-month revenue increase in the most recent month, Yamaha's overall revenue dipped 1.7% across the full period. The significant average price erosion combined with heavy dependence on a single retailer presents a strategic challenge worth monitoring for the brand going forward.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 2% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 23% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Yamaha on Best Buy.
REVENUE SHARE
Revenue distribution across tracked retailers for Yamaha.
BY REVIEW COUNT
Across 1.13M ratings on 2 retailers, Yamaha averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 1.13M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$458.05
Price
$2.35M
Revenue
