GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Victrola generated the vast majority of its revenue through Amazon, which accounted for 94.6% of total revenue share between January and May 2026, followed by Best Buy at 3.8% and Home Depot at 1.6%. The brand's average product price during this period was $100.04, reflecting an accessible price point across its retail footprint. However, Victrola experienced an overall revenue decline of 9.0% over the tracked period, suggesting potential headwinds in consumer demand or increased competitive pressure. Average pricing also saw downward movement, decreasing 8.1% overall, which may indicate promotional activity or a shift in product mix toward lower-priced items. The brand's heavy concentration on Amazon highlights both a strong e-commerce channel strategy and a potential vulnerability due to limited retail diversification.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 9% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 8% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Victrola on Best Buy.
REVENUE SHARE
Revenue distribution across tracked retailers for Victrola.
BY REVIEW COUNT
Across 5.3M ratings on 3 retailers, Victrola averages 4.4★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.4
/ 5
From 5.3M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$157.25
Price
$1.77M
Revenue
$158.26
Price
$893K
Revenue
$57.16
Price
$587K
Revenue
$185.98
Price
$578K
Revenue
