GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data tracking Menards, Amazon and Home Depot from January 1 to July 31, 2026 shows Xtreme generating an average product price of $10.92 across its assortment. Menards dominates the brand's footprint with 77.9% of year-to-date revenue, while Amazon contributes 20.6% and Home Depot trails at just 1.5%. Momentum has been positive in the most recent quarter, with revenue up 3.6% month over month and 4.5% overall since May. Pricing has held steady, with the average selling price rising 1.4% over the same stretch to $11.74 despite a marginal 0.1% dip in the latest month. The combination of concentrated retail exposure and modest, consistent price appreciation suggests a brand leaning on a single anchor channel rather than broad multi-retailer distribution.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 5% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 1% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for Xtreme on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Xtreme.
BY REVENUE
Xtreme sells 22% online and 78% offline. Online runs through 2 channels; offline through 1. Online share has moved from 15% in Mar to 27% in Jul.
Online
22%
78%
Offline
Online channels
22%
Offline channels
78%
BY REVIEW COUNT
Across 70K ratings on 3 channels, Xtreme averages 4.7★. Most reviews for the products are in the 4.8–5.0 range.
BRAND AVERAGE
4.7
/ 5
From 70K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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