GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to April 2026, Xtreme demonstrates a highly concentrated retail footprint, with Menards commanding 87.3% of the brand's revenue share compared to Amazon's 11.8%. The brand's average product price sits at $10.37, reflecting a budget-friendly positioning in its category. Notably, Xtreme's average price has trended upward, increasing 6.3% over the tracked period, suggesting a gradual shift toward higher-priced SKUs or reduced discounting. Overall revenue also showed positive momentum, growing 9.2% across the period despite a 13.9% month-over-month dip in the most recent month. This combination of rising prices and revenue growth signals a brand that is strengthening its value capture even while navigating short-term fluctuations.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 9% from Feb to Apr.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 6% from Feb to Apr.
REVENUE SHARE
Revenue distribution across product categories for Xtreme on Amazon.
REVENUE SHARE
Revenue distribution across tracked retailers for Xtreme.
BY REVENUE
