GRIPS CUSTOMERS & RESEARCH PARTNERS
BELL, a brand under privately held Revelyst, Inc., posted revenue growth of 7.9% across the January 1 to July 31, 2026 period, according to in-store data tracked by Grips Intelligence across Amazon, Lowe's, and Menards. Amazon dominates the brand's channel mix at 93.8% of year-to-date revenue, leaving lowes.com at 4.1% and menards.com at 2.1%. The average product price sits at $19.14, though pricing softened slightly, dipping 1.5% month-over-month to $18.84 and easing 0.8% over the tracked timeseries window of May 1 to July 31, 2026. Revenue momentum held up despite that pricing pressure, with the most recent month climbing 5.5% against the prior period. The combination of modest price erosion and steady top-line gains suggests volume, rather than pricing power, is driving BELL's current trajectory.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 8% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 1% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for BELL on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for BELL.
BY REVIEW COUNT
Across 2.96M ratings on 3 channels, BELL averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 2.96M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$18.71
Price
$203K
Revenue
$38.83
Price
$189K
Revenue
$37.24
Price
$107K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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