GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data covering 1 January to 31 July 2026 shows Wild Wings, a brand held within the Inspire Brands portfolio, generating an average product price of $18.85 across the tracked period. Channel tracking spans two retail destinations, with Amazon accounting for 63.0% of year-to-date revenue and lowes.com contributing the remaining 36.6%. Momentum has softened over the May to July timeseries window, with revenue down 7.3% month over month and 4.9% across the quarter. Pricing, by contrast, moved sharply higher, with the average selling price reaching $21.37 after an 8.3% monthly gain and a 17.0% increase over the three-month span. That divergence — rising prices alongside falling revenue — suggests unit volumes are absorbing the pressure, a dynamic worth monitoring in Grips Intelligence's forward tracking.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 5% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 17% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for Wild Wings on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Wild Wings.
BY REVENUE
Wild Wings sells 68% online and 32% offline. Online runs through 2 channels; offline through 2. Online share has moved from 62% in Mar to 82% in Jul.
Online
68%
32%
Offline
Online channels
68%
Offline channels
32%
BY REVIEW COUNT
Across 54K ratings on 2 channels, Wild Wings averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 54K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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