GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data covering January 1 through July 31, 2026 across Amazon, lowes.com and menards.com shows Pecking Order — a brand of Red River Commodities, itself part of publicly listed Acomo N.V. (Euronext Amsterdam: ACOMO) — concentrating the vast majority of its sales in a single channel. Amazon accounts for 79.8% of year-to-date revenue, with lowes.com contributing 13.6% and menards.com 6.6%. The average product price sits at $12.55, having drifted just 0.5% lower across the tracked period, indicating broadly stable positioning rather than aggressive discounting. Momentum, however, has weakened: revenue fell 21.1% month-over-month in the most recent period and is down 32.3% overall since the start of the May–July timeseries window. That combination of steady pricing and declining revenue points to volume softness rather than price erosion as the driver of the brand's recent trajectory.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 32% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 1% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for Pecking Order on Lowe's.
REVENUE SHARE
Revenue distribution across tracked channels for Pecking Order.
BY REVENUE
Pecking Order sells 89% online and 11% offline. Online runs through 2 channels; offline through 2. Online share has moved from 81% in Mar to 95% in Jul.
Online
89%
11%
Offline
Online channels
89%
Offline channels
11%
BY REVIEW COUNT
Across 35K ratings on 3 channels, Pecking Order averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 35K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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