Squirrel X

Squirrel X Market Overview

Grips Intelligence in-store data covering January 1 through July 31, 2026 across Menards and Lowe's shows Squirrel X, a Classic Brands LLC brand under privately held Woodstream Corporation, holding an average product price of $31.01. Menards accounts for the clear majority of year-to-date revenue at 72.8%, with Lowe's contributing the remaining 27.2%. Momentum has softened notably in recent months, with revenue down 26.7% month over month and 43.9% lower across the May through July tracking window. Pricing, by contrast, has held remarkably steady, easing just 0.1% month over month to $30.67 and only 1.0% over the same period. The combination of stable shelf pricing and sharply declining revenue points to volume and distribution dynamics, rather than discounting, as the driver of the brand's recent retail trajectory.