GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data tracked from January 1 to July 31, 2026 shows Whitehall Products, a privately held brand, generating 99.7% of its year-to-date revenue through a single retail channel, homedepot.com, leaving the label heavily concentrated on one partner. Average product price across the tracked assortment stood at $113.92, though the most recent month came in slightly lower at $111.95, down 1.3% month over month. Pricing has softened more broadly, with the average selling price declining 9.4% over the measured period. Revenue momentum weakened more sharply, falling 28.1% versus the prior month and 44.5% across the timeseries window from May through July 2026. Higher-ticket items such as the Balmoral Bronze Streetside Monogram Mailbox Package at $487.28 and the Balmoral Black version at $449.99 anchor the top of the range, well above the brand's overall average price.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 44% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 9% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for Whitehall Products on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for Whitehall Products.
BY REVIEW COUNT
Across 20K ratings on 1 channel, Whitehall Products averages 4.7★. Most reviews for the products are in the 4.8–5.0 range.
BRAND AVERAGE
4.7
/ 5
From 20K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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